Tuesday 4 November 2014

[Advertorial/Sponsored] Review - The New ESSENTIAL


Introducing The NEW Essential


Essential is a popular haircare brand from Japan. Understanding the needs of Singaporean ladies and their hair woes, Essential has a wide range of products to help repair and care for our hair.

Essential offers products ranging from basic care like Shampoo & Conditioner to more intensive treatments like Hair Masks and Leave-on Serums.

Previously, Essential has three hair care ranges - Nuance Airy (Pink), Rich Premier (Orange) and Purely Smooth (Light Yellow). This October, Essential relaunches with brand new packaging, improved formula and a new variant ! 



The new Essential contains Microfine All Smooth Essence which replenishes lost nutrients in damaged hair, smoothens and repairs damaged cuticles for healthier hair from root to tip. With the new, improved formula and technology, Essential is now available in 4 variants to suit all hair needs and types:
  1. Nourishing Breakage Defense (Orange) – for weak & damaged hair
  2. Moisturizing Frizz Free (Pink) – for dull & rough hair
  3. Light Finish Volumizing (Yellow) – for flat and limp hair
  4. Deep Cleansing Care (Blue) – for oily scalp & dry ends (NEW)
Nourishing Breakage Defense (Orange) & Moisturizing Frizz-Free (Pink)




 *suitable for combination hair*
Light Finish Volumizing (Yellow) and Deep Cleansing Care (Blue; NEW!)

 
Out of these 4 variants, the new Essential Light Finish Volumizing (Yellow) and Deep Cleansing Care (Blue) variants are specially catered to combination hair. Both variants have the optimum combination of Smart Cuticle Care & Sebum Cleansing Technology to target combination hair. As a result, you will experience the best of both worlds with one product – airy light roots and moisturized ends.

So, what is "Combination Hair"?
 
Concept
The concept of 'Combination Hair' is similar to that of 'Combination Skin', where hair condition from the same person is not uniform from root to tip. People with combination hair usually have oily roots and dry ends. 
Consumers are not familiar with the term 'Combination Hair' and no other haircare brand has talked about it. Essential wants to take this chance to educate consumers about this concept and bring to their attention that they may have this condition and new Essential is the solution to their problem.

Problems
People with combination hair currently do not have one haircare product which they can use to solve both problems of oily roots and dry ends. Using a rich moisturizing product to care for their dry ends usually ends up having too much product buildup on their scalp, resulting in a heavy, oily scalp. Using a light, clarifying product to care for their oily scalp will then cause their ends to be even drier. 
As a result, people with combination hair will either have only one out of two problems solved, or they have to rotate between using a rich moisturizing product and a light clarifying product to archive a balance.

Essential's Solution
New Essential Light Finish Volumizing (Yellow) and Deep Cleansing Care (Blue) variants have the optimum combination of Smart Cuticle Care & Sebum Cleansing Technology to target both problems of roots and hair ends. As a result, consumers experience the best of both worlds with one product - airy light roots and moisturizing ends.

Here's the matrix form of the survey questions that will help you to choose the correct variant for your hair type:




My answers to Question 1 & 2 are:
'Yes, a little' oily hair roots/scalp and 'Yes, very' dry/damaged ends.

So according to my answers, I was sent the Essential Light Volumizing Shampoo & Conditioner (Yellow) as well as their Nourishing Breakage Defense Hair Mask and Treatment (Orange).





Without further ado, I will just jump into the reviews, starting from the shampoo followed by the conditioner, hair mask & treatment.


 


Light Finish Volumizing Variant:


Description:
✔  Leaves flat, limp hair airy light at the roots yet moisturized at the ends 
Contains Microfine All Smooth Essence replenishes lost nutrients in damaged hair.
✔ Smoothens and repairs damaged cuticles for healthier hair
 Optimum combination of Smart Cuticle Care & Sebum Cleansing Technology for airy light roots and moisturized ends
 
 
 
Light Finish Volumizing Shampoo






Usage:
Massage onto wet hair to lather. Rinse off completely. Suitable for daily use. For optimum results, use with Essential Light Finishing Volumizing Conditioner.

Likes: 
✔ Light formula
✔ Lathers up easily
✔ Cleanses well 
✔ Easy to rinse off
✔ Controls and balances sebum on the scalp yet moisturizes the hair ends
✔ Suitable for combination hair
✔ The scent



Light Finish Volumizing Conditioner






Usage:
After shampoo, gently massage conditioner onto hair. Rinse off completely. Suitable for daily use. For optimum results, use with Essential Light Finishing Volumizing Shampoo.

Likes:
✔ Light formula
✔ Easy to apply evenly to hair strand
✔ Moisturized the hair ends well without being too oily
✔ Easy to rinse off
✔ Leaves hair smoother and tangle-free; manageable
✔ Suitable for combination hair
✔ The scent

Verdict on the Light Volumizing Variant:
This lightweight shampoo lathers extremely well, like a little goes a long way! With Smart Cuticle Care and Sebum Cleansing Technology, the shampoo effectively removes excess oil and product buildup from the scalp/roots at the same time; it repairs and smoothens damaged cuticles evenly from root to tip. Whilst the conditioner moisturizes the hair ends without being too rich or oily. In general, this Light Volumizing variant kills two birds with one stone – it keeps my hair clean and airy light, maintaining a refreshed, breathable hair scalp/roots and a moisturized hair ends! Absolutely perfect for combination hair!

 

Nourishing Breakage Defense Hair Mask




Description:
♥ Contains honey and shea butter; deeply moisturized
♥ Intensively care for severely damaged hair
♥ Strengthens hair and effectively prevents damage
♥ Smart Cuticle Care with Microfine All Smooth Essence replenishes lost nutrients in damaged hair.
♥ Smoothens and repairs damaged cuticles for healthier hair.

Usage:
After shampoo, squeeze out excess water on the hair and apply an appropriate amount of hair mask evenly to the last 15cm of your hair. (Note: DO NOT apply hair mask on your scalp. Apply to hair ends only.) Leave it on for *3 to 10 minutes. *For longer-lasting manageability, leave hair mask on longer  – 3 minutes: up to 3 days or 10 minutes: up to 7 days.

Likes:
✔ Easy to apply evenly to hair strand
✔ Repairs severely damaged hair and prevents damage
✔ S hair; lessen breakage
✔ Prevents and reduces split ends
✔ Leaves hair tangle-free
✔ Instantly leaves hair softer, smoother and more manageable
✔ Results last longer than the Nourishing Breakage Defense Treatment
✔ The scent

Dislikes:
✖ Leave on requires at least 3 minutes

Verdict on the Nourishing Breakage Defense Hair Mask:

I believe you guys have heard a lot of raves about this hair mask before. It intensively repairs severely damaged hair and prevents hair breakage and split ends. It instantly gives damaged hair a deeply moisturized, shiny and silky soft finish. Your hair will become more manageable as well. What's more? With a new, improved formula and technology, the results are more effective and longer-lasting (last 3 to 7 days)! The only thing I dislike about is the amount of leave-on time/waiting time required. Frankly speaking, I skipped the step of hair mask many times because I'm either in a rush or I'm lazy to wait for 3 to 10 minutes.

Have you experienced the same situation when you are feeling lazy or you barely have time to do a hair mask? No worries! Essential has launched a new treatment product which only requires to leave-on for 30 seconds!!



Nourishing Breakage Defense Treatment
 






Description:
♥ Repairs damaged hair and prevents breakage
♥ Highly concentrated formula leaving hair deeply moisturized
♥ Treatment delivers repair ingredients to each hair strand instantly and works effectively in just 30 seconds
♥ Smart Cuticle Care with Microfine All Smooth Essence replenishes lost nutrients in damaged hair. 
♥ Smoothens and repairs damaged cuticles for healthier hair.

Usage:
After shampoo, gently massage treatment to the last 15 cm of your hair. Leave on for 30 seconds. Rinse off completely. (Note: DO NOT apply treatment on your scalp. Apply to hair ends only.)

Likes:
✔ Easy to apply evenly to hair strand
✔ Leave-on requires only 30 seconds!
✔ Repairs damaged hair and prevents damage
✔ Lessen breakage
✔ Tangle-free
✔ Leaves hair deeply nourished
✔ Instantly leaves hair feeling softer, smoother and manageable
✔ The scent

Verdict on the Nourishing Breakage Defense Hair Treatment:
The texture is richer than the Light Volumizing Conditioner but is less richer than the Nourishing Breakage Defense Hair Mask. Anyway, it magically does what it claimed in just 30 seconds, leaving weak hair deeply nourished, silky soft and manageable. For a more intensive treatment, use the hair mask at least once a week. Despite that, this treatment is a perfect choice for lazy days or days when you're in a rush as you only need 30 seconds to achieve a silky soft healthy hair!


Essential is a very promising brand in my opinion. Highly recommend the new Essential to all of you, especially to people who have combination hair condition. As mentioned earlier, the new Essential offers solution for a mix of oily hair scalp/roots and dry ends, which is a perfect solution for combination hair – a solution which is rarely seen in other hair brands. Well, I could go on about how great these products are but you'll have to try it to feel the result personally~

Healthy, manageable hair is just a switch away! Switch to new Essential today! The new Essential is now available at leading supermarkets, hypermarkets, western pharmacies and personal care stores. 



NEW Essential Haircare Range:
Shampoo - $4.50 (200ml) / $11.50 (750ml)
Conditioner - $4.50 (200ml) / $11.50 (750ml) 


 

Get FREE samples of Light Finish Volumizing Shampoo & Conditioner (Yellow Variant) at:

LIKE Essential on their Facebook Page and
FOLLOW Essential on Instagram @essentialsingapore for their latest updates!
 

Thanks for reading! ~
XOXO